We're seeing the exact opposite in streaming video. Everyone who owns video wants to have their own streaming service. From modern business perspectives this is

We're seeing the exact opposite in streaming video. Everyone who owns video wants to have their own streaming service. From modern business perspectives this is a no-brainer. Even if an aggregator comes along, as soon as it is actually successful everyone will want to yank their videos off of it because they'll believe the aggregator is getting "too much" of the value. What we're going to see is what we're already most of the way to; every single video producer with their own service. At best things like Netflix will continue to become the aggregator equivalent of the bargain bin, and even if Netflix surfaces something that didn't find an audience the first time but finds one on Netflix, it'll get yanked from Netflix merely for the very fact it became valuable being on Netflix. I don't see that stopping. There's no business force that will stop it. There isn't enough perceived marginal utility by consumers to having a single aggregator to power an aggregator that can overcome the desire by the video creators to not have an aggregator between them and the consumer's wallet.