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> And then there's the task of marketing/selling it, which is way outside of my skillset. This may be more within your skillset than you realize. If you haven'
by Barrera 5y ago
> And then there's the task of marketing/selling it, which is way outside of my skillset.
This may be more within your skillset than you realize. If you haven't tried - really tried, you'll never know.
I don't know what your runway looks like, but if you haven't dropped everything and tried to make a sale, now is the time. Find something over the last 20 years that you've done that seems sellable. Look through your past contacts to find people likely to be interested. Then contact them. If the customer pipeline is too thin, try to make one through cold calling. Even if it doesn't work, you'll learn a lot.
Bottom line, you must start thinking about customers. You don't need to be a marketing pro, but you do need to have a very specific idea of who your customer is, what problems they have, and whether or not they can actually pay you.
If this sounds impossible, or if you've tried it and it will never sit right with you, then you should realize it's not going to be any easier after riverdb is done.