Just one small example but Ben & Jerry’s banned(? discontinued?) the sale of their ice cream in occupied Palestinian territory[1] and they faced a lot of backla

Just one small example but Ben & Jerry’s banned(? discontinued?) the sale of their ice cream in occupied Palestinian territory[1] and they faced a lot of backlash and accusations of anti-semitism[2] despite Ben and Jerry themselves being Jewish. So there definitely seems to be a knock-on effect when it comes to bans/boycotts. Even when a company has a long history of “activism” that’s folded into their brand identity it can be costly to stand alone in imposing these types of bans. And at a certain point, it seems, not participating in the ban when everyone else implements it can be equally costly. Safety in numbers, I guess? [1] https://www.benjerry.com/about-us/media-center/opt-statement https://www.benjerry.com/about-us/media-center/opt-statement [2] https://www.nytimes.com/2021/07/28/opinion/ben-and-jerry-israel.html?referringSource=articleShare https://www.nytimes.com/2021/07/28/opinion/ben-and-jerry-isr...