3 ms·
Going after developers with excellent tooling has been part of the MS strategy since at least the 90s. MS knows that they need lots of 3rd party developers to m
by gmueckl 5y ago
Going after developers with excellent tooling has been part of the MS strategy since at least the 90s. MS knows that they need lots of 3rd party developers to make their own offerings more successful and that's why they're throwing them bones. They are still trying to lock users into MS products and services. It's always been a mix of direct and indirect vendor lock in - for example, proprietary data formats or no equivalent application/extension for competing product/OS.
- agumonkey 5y agoI meant mostly that MS managed to revive its brand on this front. It was a secondary name after Apple / Google became flagships. I consider that a very harduous task. A lot of company could have shriveled and die a slow death.