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Thank you for the feedback. Landing pages need more work. We've recently worked on our pricing page so I'd really appreciate if you can provide more insights in
by sachinjain 5y ago
Thank you for the feedback. Landing pages need more work. We've recently worked on our pricing page so I'd really appreciate if you can provide more insights into what can be improved on the pricing page.
- matt_heimer 5y agoI think the pricing page might be trying to hard. You typically see the endorsements and "also used by..." on the home page or success story type pages. If I rip out everything between the plans and the FAQ the result is much calmer (to me) and I can focus on the difference between the offerings. Maybe A/B test the page with and without all the ratings/endorsements and see if one leads to better conversion.
- sachinjain 5y agothanks for the tip. AB test on pricing page is very tricky. One challenge which with the A/B test on pricing page is that we need to wait for like weeks to get substantial data in terms of conversions. For example - 40 vs 32 wouldn't be significant enough to conclude. I'd try to learn how can we experiment on the pricing page. I do get your point, this page needs more work in terms of experience.