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Study Finds Freemium Model Generates Big App Store Income
- riledhel 15y agoTL; DR: "study found that in-app purchases [...] accounted for an astonishing 72 percent of Apple iphone app store revenue in July, up from 28 percent just a year ago. "
- subpixel 15y agoThese results are based on iOS/Android data. I'm curious to know if Mac App Store developers are having similar experiences.
- dpcan 15y agoThis is how it's been since software first existed. Shareware. When the Internet came along it was free software with a Buy Now button that took you to the website where you would purchase the full version or a license key. I thought this was the "norm" for selling software, and it always has been. Free to try, then you must buy.
- jamesbkel 15y agoAgreed. Took the words off my keyboard. Barring a shareware style demo, I rarely make a leap of faith into a new software product. However, stellar reviews and/or at least a video example can make up for that. Maybe one exception would be updates to products I currently use. [edited for clarity]
- dpcan 15y agoI too have found myself watching videos of apps (particluarly games) before buying now if they don't have a free version. I was actually considering doing an experiment where I removed some of my free versions of apps from the Market and put in better videos to see if I could get the same results.... I doubt it, but...
- jcampbell1 15y agoThis is mainly because games are the biggest category, and the top grossing games are "ville/village/pet" games that are free with upgrades.