There's an entirely separate system of dealer approved discounts that customers never see. Regardless, you aren't getting a few lunch. It just means your negot

There's an entirely separate system of dealer approved discounts that customers never see. Regardless, you aren't getting a few lunch. It just means your negotiated price had the margins to absorb whatever financing they ended up offering. And the manufacturers are directly and indirectly controlling those margins based on complying with their approved discounts, whether advertised or unpublished. They even have a discount type for sales to immediate family, that applies to any car that doesn't keep dealer plates and dealer insurance.