Google has always lost top people to the next hip large-but-not-too-large tech company as they try something fresh / try to win the tech stock lottery. It was F

Google has always lost top people to the next hip large-but-not-too-large tech company as they try something fresh / try to win the tech stock lottery. It was Facebook over 10 years ago, for example. You could get counter-offers to not leave for FB in that era. Is the current attrition any different?