They say imitation is the sincerest form of flattery. Here, imitation is the most efficient way to create market share. Samsung started as a lower end brand. N

They say imitation is the sincerest form of flattery. Here, imitation is the most efficient way to create market share. Samsung started as a lower end brand. Now in the world of electronics, they've become a substitute for higher end brands. The difference between Samsung and Apple is that the latter creates the market. Samsung goes where the market is and carves its own share.