I don't see any issues with C-level executive titles as long as EGO doesn't come with it. I'd prefer Chief Nerd Wrangler myself but more often than not (at leas

I don't see any issues with C-level executive titles as long as EGO doesn't come with it. I'd prefer Chief Nerd Wrangler myself but more often than not (at least in my case) it would only fair so well when mingling with certain styles of companies. To each their own really, it'll operate differently in different contexts. In the context of the article I would say it would be fair that none of them have titles to begin with, including the new hire. Forego them temporarily & operate in a bit more 'round table' style if feasible. If the titles are a burden and getting in front of the work to be done, it's not the work that is about to be thrown out the window :)