Regarding product comparaison it is possible to build a computable model of your policy and the major competitor, and from there automatically benchmark them to

Regarding product comparaison it is possible to build a computable model of your policy and the major competitor, and from there automatically benchmark them to find key difference in coverage (what is the maximum delta) or running them through a set predefined claim scenario. It will however require ~3-5 day of work per policy to build the models. Beyond the marketing effort this models can also be reused for risk management / claim management / leakage prevention if implemented right.