Why not. If there is a tool like pandoc parsing and translating your text and markup to anything (html, pdf, word docx, etc). Why not. I did that quite often at

Why not. If there is a tool like pandoc parsing and translating your text and markup to anything (html, pdf, word docx, etc). Why not. I did that quite often at a former job. All version controlled in git. A few markup headers. Text formatted in markdown. Later combined with a bit of templating logic to ensure different looks (one for client and one for agency) when translating it into the final designed report. Actually more efficient than creating the two target documents with design from the beginning as the reports quite often changed in structure while being prepared due to changes in requirements. Separating content from (re-)presentation was a time saver.