Since the article doesn't give much of an answer, I will: Because it is setting with more blogging capabilities, meaning you probably don't need a small person

Since the article doesn't give much of an answer, I will: Because it is setting with more blogging capabilities, meaning you probably don't need a small personal blog on a one-off site like livejournal/blogger/etc anymore. It's easily set up to both share with your friends and share with the public, and easy for the public to subscribe to you in a less-confusing way than having both people pages and fan-pages (like on fbook). I have a site and blog for serious posts (mostly JavaScript Canvas stuff) and I used to also have a blog that only my close friends followed (it was Livejournal). Most of the stuff posted there was amusing or interesting to me but I didn't want to crowd out my serious blog. On Facebook you can write "notes" but they aren't very typical. On G+ long-form status updates (5+ paragraphs) are typical so I can use it to replace what Livejournal used to do much more naturally than I could have with Facebook. Google+ is essentially much more of a blogging platform than Facebook seems to be, and I really like this. A lot of people are already using it like this (a blogging platform for friends or the public) ie Tom Anderson (of MySpace fame): https://plus.google.com/112063946124358686266/posts/2ggynxogpLD https://plus.google.com/112063946124358686266/posts/2ggynxog... I've never seen similar posts on Facebook, save for the very rare note. I too had a Flickr but I don't use it anymore. Few people looked at it and most of the images I want to post are not professional enough to post there, meaning I'd only post maybe 1 image a month on it. With Google+ I can give my friends more image-laden updates into my personal life. I like this. (I could do this on Facebook too). There's nothing wrong with keeping up both. If I think something is good enough to share on facebook then I will post it on G+ and post a link to it on Fbook.