The thing is there are already millions of dollar per university library going into paying for serials. Publishers make a huge profit. So the real issue is fin

The thing is there are already millions of dollar per university library going into paying for serials. Publishers make a huge profit. So the real issue is finding a model where universities can more effectively redirect that money towards open access. However I'll be the first to admit that getting universities cooperate even if it's in their collective interest is no simple task.