4 ms·
>> putting the damn product in the damn box (seriously? This is considered copying?) There is a considerable amount of thought that goes into how a product is
by siglesias 15y ago
>> putting the damn product in the damn box (seriously? This is considered copying?)
There is a considerable amount of thought that goes into how a product is packaged an unpackaged. It is extraordinarily disingenuous to claim that all that is being copied here is "putting the damn product in the damn box." I can think of approximately 20-30 ways that a tablet can be packaged (and surely you've opened just as many products in your life time), and a five-sided cover revealing just the product is only one of them.
It's a common theme emerging on HN that these trademark disputes constitute "obvious" design choices. It bears mentioning that it is possible to verify the solution of an NP problem in P time. That doesn't make the solution obvious.
- NickPollard 15y agoBin packing algorithms don't have to be difficult when you have one object and one bin.
- siglesias 15y agoWhen you have to think about an entire manufacturing process, your supply chain, how many you can ship at a time and for how much, the marketing implications, the user experience, concerns over crushing the device, concerns over crushing the box itself, etc, designing the packaging becomes a considerably more complex problem.
- nobleach 15y agoYes I can imagine the decision conversation going something like this: Number 1: Sir, we just received word, Apple put their product in the box FACE UP! CEO: CRAP! Back to the drawing board. Note all staff, "product face up" has been done. It's tired, it's old. Yesterday's news.... now we have to try something totally different. (sorry for the trolling, couldn't resist the sarcastic approach. Yes it does look like Samsung totally did a workalike on this one.)
- ashishgandhi 15y agoI know you were trying to be sarcastic but I'm sorry if you cannot think of other ways to pack a cell phone. Maybe Samsung is run by people just like these. A quick Google Images search displays quite a few ways it is actually being done. http://www.google.com/search?q=phone+packaging&hl=en&safe=off&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=gMmETtPwDoiJrAeU1LzSDA&ved=0CCcQsAQ&biw=1280&bih=614 http://www.google.com/search?q=phone+packaging&hl=en&...