This reminds me of this TED talk : http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com/talks/simon_sinek_how_great_lea

This reminds me of this TED talk : http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi... Sell by saying who you are, not what you do.