Assuming you're talking about Compass Letters: Right now, it's a B2C business. So you're plucking customers one by one. That's ineffective. What you'd like is

Assuming you're talking about Compass Letters: Right now, it's a B2C business. So you're plucking customers one by one. That's ineffective. What you'd like is to turn it into a B2B2C problem: Take a step back and look at the bigger picture: You're marketing to parents who are educated, have likely travelled places themselves. They're reasonably well off to consider this a small expense. These are parents who are professionals. They likely work for big companies. Big companies with HR departments. Instead of selling to the parents, sell to the "Head of HR" person in large companies. You find these people on LinkedIn. They, too, are likely parents. And the pitch becomes that it's a lovely gift to employees (for Xmas, for their b-day, as new joiners), at a highly attractive price point, which will keep on giving all year round. As a bonus, gift them personally a subscription for their own children. (Your product becomes the marketing. This is where it costs you.) Only this time, for every person converted, you'll get hundreds, possibly thousands of sales.