Two things come to my mind. 1 - What is the ROI on the Reddit ads? Maybe it's worth spending $30/day on Reddit rather than splitting between that and a platfor

Two things come to my mind. 1 - What is the ROI on the Reddit ads? Maybe it's worth spending $30/day on Reddit rather than splitting between that and a platform with -100% ROI. You need to reach a certain threshold of traffic before you can reliable start testing the ad copy, the offer, funnel, etc. 2 - Where are you sending the ad clicks? If you're just sending them to your website, you might as well just be burning the money to keep warm. Make sure you have a single-purpose landing page where the only goal is to get them to sign up, buy, whatever your goal is. No header; no menu; everything on one fast-loading, minimal-to-no-JS page. You're paying for the traffic, you only care if they convert or not. Convert in this sense might be paying for something, or more likely signing up for an email list or "more information."