It depends hugely on your market. If there's anything you can guess about your target market (they're wealthier than average, they are mostly coastal, they like

It depends hugely on your market. If there's anything you can guess about your target market (they're wealthier than average, they are mostly coastal, they like fishing, they're under 18) then you can push fewer ads by going directly at your segment. And maybe sponsor a site or creator who already has that market segment in their pocket.