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> With Facebook, they say they sent more than double the clicks Analytics tells me they sent This is largely Apple's tracking changes. About 60% of the market
by sfifs 5y ago
> With Facebook, they say they sent more than double the clicks Analytics tells me they sent
This is largely Apple's tracking changes. About 60% of the market is iOS.
In today's world with privacy changes and regulations, you're pretty much limited to econometric time series modeling or A/B testing to understand cross platform marketing drivers reliably. That doesn't really work on 15 dollars a day
With that kind of a budget, it's going to be more worthwhile looking at who is your prime prospect, what is the value you're adding to them and the choice of platform and message follows that.
There's no indication of what it is unfortunately in your post.
- snickmy 5y agoeven if you account of 60% being iOS, the math doesn't work out. Where is the other 40% ?
- sfifs 5y agoOp said they tracked 50% or so no? FB says 2X, Op was able to attribute X to Fb
- kevincox 5y agoEven if not Facebook tries very hard to make their ads hard to block whereas a generic Google Analytics will be blocked by anyone with an ad+tracker blocker. This could result in a big difference.