I think @merek meant something like Google Ads (formerly Adwords) when they were talking about paid search. These are adverts that appear alongside Google resul

I think @merek meant something like Google Ads (formerly Adwords) when they were talking about paid search. These are adverts that appear alongside Google results when you don't have an ad-blocker installed. https://en.wikipedia.org/wiki/Google_Ads https://en.wikipedia.org/wiki/Google_Ads They are probably more effective than Facebook because they are much more targeted. It does depend on your audience though, I don't know of anybody reasonably technical who doesn't have an ad-blocker installed so maybe not so useful for targeting those people. I also found for my targeted keywords I had indirect competitors who could afford to outbid me because they were selling much higher value products. They could afford a much higher cost of acquisition because they were expecting a $10,000+ sale whereas my average was $250. Some of my peers also found competitors stuffed with VC money. They were willing to lose money on each transaction in the hope of making it up later. Finally Google is a bit scammy when it comes to the whole Adwords control panel. They will introduce new features and select the option which enriches them rather than you. In particular be wary of broad match on keywords. Running a successful campaign requires a reasonable amount of diligence on your part.