Stiff penalties including jail time - that is key, because it creates a meaningful incentive to not simply try what they can get away with. If a company sees t

Stiff penalties including jail time - that is key, because it creates a meaningful incentive to not simply try what they can get away with. If a company sees that they'll probably get away with something because nobody will have the patience/resources to sue and win, and even in the worst case they'll pay X million/billion which may be less than they gain through their illegal behavior, they're very much incentivized to just try. And the managers making and implementing the decision have no skin in the game, so they'll happily play along. If a person is at risk of going to jail for it, they're suddenly very much incentivized to not participate in that.