People keep coming back to shiny editors/systems because their employers demand it. Offices tend to like Word, as do book publishers. Yes, Pandoc, Scrivener, et

People keep coming back to shiny editors/systems because their employers demand it. Offices tend to like Word, as do book publishers. Yes, Pandoc, Scrivener, etc. will output your writing in Word format, but not all writers and office workers are tech people. They go with the simplest compatible/allowable option. At my company, we create complex Word documents that are frequently edited. Using a different format (ie, a marked up text file run through Pandoc or LaTex) is far more trouble than its worth. My personal stuff is in Markdown.