"You can have any color you want as long as it's black" isn't the selling point. The selling point is- "This car was designed to be black, and looks better in b

"You can have any color you want as long as it's black" isn't the selling point. The selling point is- "This car was designed to be black, and looks better in black than other cars." It's like how my screwdriver is significantly better at driving screws than my swiss army knife. Purposeful design drives a better experience