> It's not that it has to be 'better' than the best $12 bbq joint you've ever been to, just different The high-end places are not only about 'better' food per

> It's not that it has to be 'better' than the best $12 bbq joint you've ever been to, just different The high-end places are not only about 'better' food per se. It's all about the ingredients, the preparation, the presentation, the uniqueness [of the dishes, menu, ingredients, etc] and perhaps as or more important than the food itself is the level of service. Combined, it's the full experience you're paying for, not just 'better' or 'different' food. Essentially, you are paying significantly more to sort of 'upgrade' everything about the entire dining experience. It is not only about the food (Though the food is indeed very important).