IME some people get uncomfortable when receiving something for free, since they're used to there being a catch (e.g. "if you're not paying for the product, then

IME some people get uncomfortable when receiving something for free, since they're used to there being a catch (e.g. "if you're not paying for the product, then YOU are the product", and TBF that can sometimes be the case if you're not cautious with the licensing). In fact, paying for a support or enterprise plan sometimes goes over better with management than the "free" path.