Let me try challenge that. For every iPhone app purchaser that bickers over a $3 price, a fairly pricey iPhone has been sold. Those are the same human beings bu

Let me try challenge that. For every iPhone app purchaser that bickers over a $3 price, a fairly pricey iPhone has been sold. Those are the same human beings but acting in different ways depending on the combination of perceived value and price. They're the same demographic, the same B2C target market. Apple sold a seriously expensive (especially initially) device to people who would later complain about 2 bucks. They owned word-of-mouth and viral. Any Nokia user seeing their friend using an iPhone would immediately calculate the months to the end of their phone contract. There's been so much free marketing that it can't possibly be calculated. But the product is not cheap. Our challenge is to find out how to harness that for our own software/services. First step is to avoid boxing ourselves in, e.g. by price.