Russian forces are literally bombing their offices in Kharkiv. How is it "virtue signaling" to say you're not happy to sell your services to the country trying

Russian forces are literally bombing their offices in Kharkiv. How is it "virtue signaling" to say you're not happy to sell your services to the country trying to kill you? this whole thread and people's responses disgust me, people saying they're virtue signaling, and that it's "bad business practice" to cut off services like that. They're in a warzone and this is what people are upset about?!