And Western companies are increasingly falling in line with sanctions by ceasing to do business with Russian customers or partners. So they are also being cut o

And Western companies are increasingly falling in line with sanctions by ceasing to do business with Russian customers or partners. So they are also being cut off from business as usual that benefits the Russian government – it's just that since they aren't based in Russia themselves it looks a little different. Energy prices may soar soon for Western consumers and companies. BP and Shell may need to write off multi-billion-valued stakes in Russian gas companies. Air travel routes between Europe and Asia may be about to get a lot crappier. So there are many ways that companies and individuals outside Russia will also be paying a price to put the squeeze on Putin and his military in response to what they've done.