It's not just a usability issue. OP, you need to deliver lots of public value to customers who haven't converted yet. Always remember. "3 free articles a wee

It's not just a usability issue. OP, you need to deliver lots of public value to customers who haven't converted yet. Always remember. "3 free articles a week" isn't you giving your stuff away. It's marketing that costs you nothing. Free marketing. Keep repeating it to yourself. Free marketing.