I can only comment for myself, but as a long time NC customer, this action and the behavior of the CEO in this thread has seriously damaged my ability to trust

I can only comment for myself, but as a long time NC customer, this action and the behavior of the CEO in this thread has seriously damaged my ability to trust in the brand. The only redeeming bit of trust remaining is that they are too self-interested to discard US consumers this way since the US market is too lucrative, despite any deeply untoward behaviors the US government has done in the past / continues to do.