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I am not a lawyer but smack talking your competitor is a good way to get sued. I would start with removing anything that talks bad about Handsontable. Before:

I am not a lawyer but smack talking your competitor is a good way to get sued. I would start with removing anything that talks bad about Handsontable. Before: "Fun fact: Handsontable's poor performance and reliability was the reason for our CEO to start building DataGridXL!" "Choose Handsontable and you're guaranteed to slow down your web app and upset your users. But hey, your app might just work on IE6." "Handsontable on the other hand presents a barebone grid which is a little surprising for 2.2MB of code." <= Specifically the word "barebone", which could be considered derogatory. "Something's definitely off here." "Yes, but weird" ------------------------------------------------------------------------------------------------------ After: "Fun fact: Our CEO built DataGridXL because he wanted more performance and higher reliability than he could find on the market, and now he wants to share it with you." "We believe our product is superior to our competitors and offers better results to your users" "Handsontable on the other hand shows a basic grid which is a little surprising for 2.2MB of code." " " <= just remove this line Change the table entry to say, "Modern Undo and Redo" and change the grid result to "No" Finally I would talk to a lawyer either before or after making changes like this to make sure that you're in the clear.

robbiejs 5y ago
Thank you for your feedback! Are you a copywriter? I really like how you rewrote all of the original sentences. Based on your comments and other feedback I have received in this thread I have decided to take the page offline and put back a simple comparison table page later. I might re-introduce the article text after I have rewritten it in a more neutral tone of voice, like in your examples. Thank you!
- BizarroLand 5y ago
  I am not a copywriter but I've worked doing a lot of websites for larger companies and this is the kind of spiel that they would use to limit their liability when discussing their products. Present your product in the best possible light without lying about it. If there are stark measurable differences between you and a competitor and you can record and validate them, (i.e., DataGridXL can parse this common operation on 100,000 table rows in X seconds, which is Y% faster than HandsonTable on the same machine!), that is perfectly fine. (Use OBS Studio to video the results and save it, and should they take you to court you can use it to prove that you did not lie one Jot or one Iota.) It's only Libel if it is false, so if you know it is not false and can prove it, then you're in the clear, but smack talk can and will get you smacked down in court. Also, it might be a good idea to also compare your software to a third product if you can find one that you also outclass. That shows a touch of impartiality so that it doesn't read as if you're picking on HandsonTable. If not, that's ok, but it's an idea worth considering.
  - robbiejs 5y ago
    That is valuable feedback. I'm screenshotting this post and will be rereading it before I start redoing the article. Thank you!

robbiejs 5y ago

Thank you for your feedback! Are you a copywriter? I really like how you rewrote all of the original sentences. Based on your comments and other feedback I have received in this thread I have decided to take the page offline and put back a simple comparison table page later. I might re-introduce the article text after I have rewritten it in a more neutral tone of voice, like in your examples. Thank you!

BizarroLand 5y ago
I am not a copywriter but I've worked doing a lot of websites for larger companies and this is the kind of spiel that they would use to limit their liability when discussing their products. Present your product in the best possible light without lying about it. If there are stark measurable differences between you and a competitor and you can record and validate them, (i.e., DataGridXL can parse this common operation on 100,000 table rows in X seconds, which is Y% faster than HandsonTable on the same machine!), that is perfectly fine. (Use OBS Studio to video the results and save it, and should they take you to court you can use it to prove that you did not lie one Jot or one Iota.) It's only Libel if it is false, so if you know it is not false and can prove it, then you're in the clear, but smack talk can and will get you smacked down in court. Also, it might be a good idea to also compare your software to a third product if you can find one that you also outclass. That shows a touch of impartiality so that it doesn't read as if you're picking on HandsonTable. If not, that's ok, but it's an idea worth considering.
- robbiejs 5y ago
  That is valuable feedback. I'm screenshotting this post and will be rereading it before I start redoing the article. Thank you!