I have been thinking how we can incentivize people building netizen friendly website/app. Creating users, cookies, javascripts heavy, paywall, analytics, etc al

I have been thinking how we can incentivize people building netizen friendly website/app. Creating users, cookies, javascripts heavy, paywall, analytics, etc all share a common incentive of ease of monetization. Privacy, usability, performance, all important stuff, but apparently not important enough, as a result plummeted. Would love to learn the options!