The GDPR explicitly only affects businesses selling to Europeans¹, so you're correct: you don't have to care about it. ¹GDPR Article 3, section 2a. A broad rea

The GDPR explicitly only affects businesses selling to Europeans¹, so you're correct: you don't have to care about it. ¹GDPR Article 3, section 2a. A broad reading would assume that any use of a site by Europeans is also covered (section 2b), but IIRC the various data protection authorities issued guidance that you're fine so long as your material isn't aimed at Europeans: e.g., no European pricing, etc.. https://gdpr-info.eu/art-3-gdpr/ https://gdpr-info.eu/art-3-gdpr/