The issue is that, especially with very small percentages, the absolute percentage change is often more important to the discussion than the relative change, es

The issue is that, especially with very small percentages, the absolute percentage change is often more important to the discussion than the relative change, especially when we're talking about risk. In particular I remember there were a number of breathless articles about covid vaccine side effects where they were talking about a 50% increase in incidence - from 2 in 100,000 to 3 in 100,000*. That's not something the average person needs to factor into their risk model, and headlining it as a 50% increase makes it seem more significant than it is. *not the actual numbers, but around the right order of magnitude, fit to the example.