Don't forget that the Humble Bundle guys are also backed by a $4.7 million venture capital investment by Sequoia: http://www.gamasutra.com/view/news/34255/Humb

Don't forget that the Humble Bundle guys are also backed by a $4.7 million venture capital investment by Sequoia: http://www.gamasutra.com/view/news/34255/Humble_Bundle_Backed_By_47_Million_In_Venture_Capital.php http://www.gamasutra.com/view/news/34255/Humble_Bundle_Backe... Puts an interesting spin on the whole situation. The sliders are set to give the organizers 15% of the gross, and they claim that when all is said and done, that's approximately the rate that they actually get. How many more bundles until Sequoia turns a profit? What's been the total gross so far? Anyway, an interesting business / promotional model.