Yeah, Uber had this realization a few years ago too. If you recall, they were also developing self-driving technology in hopes of reducing their cost basis. How

Yeah, Uber had this realization a few years ago too. If you recall, they were also developing self-driving technology in hopes of reducing their cost basis. However, they abandoned the project after an internal report leaked indicating that it wouldn't get them more than, IIRC, a 5% uplift - for exactly the reason you say. Once one company has it, the rest will not be far behind.