But not so lazy that they couldn't install turn-key server software or a proxy that would do it for them. Much of it wouldn't necessarily require new standards,

But not so lazy that they couldn't install turn-key server software or a proxy that would do it for them. Much of it wouldn't necessarily require new standards, it could work using existing technology. For the parts of it that would require new standards, provided there is a proven reduction in latency, it seems like the win would more than make up for the expense of making a new standard.