"Come on, dude. You can't argue with best practices. They're the best!" Which is the problem, I think. Their name just screams, "Quit arguing, they know better

"Come on, dude. You can't argue with best practices. They're the best!" Which is the problem, I think. Their name just screams, "Quit arguing, they know better." (for increasingly nebulous values of 'they'). Aside from trying to undermine the term as a brand ("Best Practices: Because Embracing Mediocrity Looks Good On Paper"), what can you do?