4 ms·
Nope, just make SMS an optional field, along side with your email marketing. SMS is all about the ROI, with a 97% open rate, it's hard NOT to do it. If you're
by hardline 15y ago
Nope, just make SMS an optional field, along side with your email marketing. SMS is all about the ROI, with a 97% open rate, it's hard NOT to do it.
If you're a spammer, yes you'll destroy a relationship. If you're an ethical marketer and find the correct opportunities to use SMS, you'll blow up.
Keep believing that and you'll be in trouble in the next 6 months to 3 years.
- cbs 15y agoKeep believing that and you'll be in trouble in the next 6 months to 3 years. I will? We don't market directly to consumers, so I have the added benefit of maintaining an attitude towards marketing not skewed by the cognitive dissonance that I have watched build in my friends as they ramp up their marketing efforts. For example, you mention the difference between spamming and "ethical marketing" there is only spam and spamming that happens to stay on this side of the CAN-SPAM act. Not sure I understand "quit trying to destroy your customer relationships with sms marketing?" What do you mean by that? Every single time I receive an SMS about something that I didn't explicitly and narrowly ask to be informed about, someone loses my buisness. Everyone from some startup I forgot about months ago to my previous optometrist.