Never had any problems with IKEA furniture. Yes, they're cheap, but honestly what do I expect from a €30 bookcase? I have four LAIVAs, two filled with books and

Never had any problems with IKEA furniture. Yes, they're cheap, but honestly what do I expect from a €30 bookcase? I have four LAIVAs, two filled with books and two with electronic parts drawers and they're perfect for size constrained rooms. Their office chairs are good albeit cheap, although harder suspensions for bigfoot-sized humans like me would be welcome. Their branded batteries, USB chargers/power supplies and light bulbs are also surprisingly very good and durable for the price, and some of the food is delicious (don't miss the horseradish "sas peparrot" sauce with their meatballs). The only moment I deeply hated them was when they sent a cease and desist letter to the owner of ikeahackers.net, a site where people send their mods of IKEA furniture, therefore it helps sales, but the stupidity of copyright lawyers never ceases to amaze us. Luckily they reached an agreement, and the site is still active. About the tricks, I'm sure everyone employs some; from grocery stores keeping more expensive stuff at easier to reach heights to others promoting a few products at discounted price while most of the others are inflated, so one gets there and buys everything, including more expensive ones, anyway because they know that driving to another store would be a much bigger nuisance. I wish there was a book on how to defend ourselves against all those marketing tactics, that is, one written for common people, not for salesmen.