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I think IKEA in Hong Kong has a completely different business model from most of the world since their stores are located in prime shopping malls and shopping d
by robjan 5y ago
I think IKEA in Hong Kong has a completely different business model from most of the world since their stores are located in prime shopping malls and shopping districts instead of out-of-town which is more common elsewhere. It's quite common for people to just visit the bistro to grab a snack and teenage couples tend to hang out on the sofas after school which I think is quite unique to the HK branches. In general the experience is very localised, for example, the showrooms tend to focus on how efficiently you can furnish your 250 square foot shoebox and there is a bigger focus on ancillaries because most people don't have cars.