But the Nook Color has probably been the most successful Android tablet/ereader to date, and Barnes and Noble hit $250. Amazon has been more aggressive than B&N

But the Nook Color has probably been the most successful Android tablet/ereader to date, and Barnes and Noble hit $250. Amazon has been more aggressive than B&N on price with the e-ink Kindles, so that's why I'm not surprised they were here. What separates Amazon and B&N from Motorola and Samsung is that content sellers don't have to make all their money on the device -- they're really interested in the back end revenue stream from books, music, video, etc. It's the same basic idea as selling gaming consoles as a loss and collecting a toll on all of the game sales for that device.