There was a fascinating Econtalk episode where they discussed some of the narrative about why milk is at the back of the store: https://www.econtalk.org/munger-

There was a fascinating Econtalk episode where they discussed some of the narrative about why milk is at the back of the store: https://www.econtalk.org/munger-on-milk/ https://www.econtalk.org/munger-on-milk/ Which ended up turning into a friendly debate with Michael Pollan: https://www.npr.org/sections/money/2014/07/23/334076398/episode-555-why-is-the-milk-in-the-back-of-the-store https://www.npr.org/sections/money/2014/07/23/334076398/epis... TL:DR; there are a lot more logistical reasons they put milk in the back of the store than there are psychological ones. I don't feel like Ikea is necessarily a comparison. A grocery store is supposed to be convenient. I go to Ikea because I don't know what I want yet, and their showrooms are excellent. And since I plan on spending half a day there, of course I want to buy a few things when I'm there.