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What do you mean "brand awareness?" As in "I hate IKEA because it's IKEA and they're known for cheap furniture?" If that the case, then that's an accurate cha
by actually_a_dog 5y ago
What do you mean "brand awareness?" As in "I hate IKEA because it's IKEA and they're known for cheap furniture?" If that the case, then that's an accurate characterization. Most IKEA furniture is made primarily of particleboard or pine wood, which are both the cheapest materials within their class. I don't know a whole lot about their metal pieces, but I imagine the situation is similar.
- dylan604 5y agoAll furniture < $300 is going to be made this way. Wayfair, Overstock, etc is this way including the assembly required. Foam cushions/mattresses come with all of the air sucked out to make the shipping size as small as possible. The weight alone of furniture made with real wood would make shipping multiple times more expensive than the cost of the item.
- actually_a_dog 5y ago> The weight alone of furniture made with real wood would make shipping multiple times more expensive than the cost of the item. That's obviously not true. An 77 1/2" IKEA Hemnes bookcase sells for $199 and is made of pine. A comparable 75" bookcase[0] made of alder costs $550 with free shipping. Since alder costs about 70% more than pine[1], there's no way shipping adds "multiple times... the cost of the item." --- [0]: https://www.ikea.com/us/en/p/hemnes-bookcase-white-stain-90371765/ https://www.ikea.com/us/en/p/hemnes-bookcase-white-stain-903... [1]: https://www.buildwithrise.com/stories/benefits-of-alder-wood https://www.buildwithrise.com/stories/benefits-of-alder-wood