I think it is the same with articles like this article: people don't like to assign importance to the banal things, so they come up with all kinds of "clever tr

I think it is the same with articles like this article: people don't like to assign importance to the banal things, so they come up with all kinds of "clever tricks" explanations. The banal thing is that IKEA is cheap for this level of quality. (and that this quality is good enough for most people). > once an Ikea product hits the shelves, the company is militant about maintaining, or even reducing, its retail price aka Jeff Bozos "your margin is my opportunity". Being able to run the company with low margins are the best defence against competition.