> The home furnishings giant enlists a maze-like layout, cheap food, ... to get you to fill up your cart. Thank you, captain obvious... the motivation for the

> The home furnishings giant enlists a maze-like layout, cheap food, ... to get you to fill up your cart. Thank you, captain obvious... the motivation for the store layout can hardly escape one's notice I would say. But the less-obvious point, to me anyway, is the use of _decoy pricing_. Indeed, I never feel I can figure out whether the price of some IKEA product is high or not. > The Billy bookcase — a product so beloved that one is sold every 5 seconds You know what they say, a sucker is born every second... or 5 seconds. Those infernal pieces of rickety cardboard! People should be liable for bringing guests into homes with Billy bookcases. > one-way path Actually, more like two paths, because (at least in the stores I've seen) you can get to the "market hall", the latter half of your visit, without going through the showrooms.