There are a couple of comments on here to the tune of "Why didn't he charge more?" or "Why didn't he sell them on the internet?" The article was written on an

There are a couple of comments on here to the tune of "Why didn't he charge more?" or "Why didn't he sell them on the internet?" The article was written on an alumni web site, and the author lists his MBA as attained in 1984. It's likely that he attempted this business shortly thereafter. Probably would've been harder to sell on the internet 15 years before Viaweb. May have been harder to sell key chains for more than $1.50 too, though who knows.