4 ms·
Why wouldn't they mention the RAM it has? Why wouldn't they mention what wireless chipset it has? Why wouldn't they mention the amount of internal storage? I
by bradleyland 15y ago
Why wouldn't they mention the RAM it has?
Why wouldn't they mention what wireless chipset it has?
Why wouldn't they mention the amount of internal storage?
I can answer all these questions, as well as the hundred other ones that geeks will ask:
Because none of this matters to the millions of people who will buy them.
To understand the difference between a company that "gets it" and your average geek who wonders why they don't publish these detailed specs, just have a look at the bullet points Amazon chose to lead with on the Kindle Fire page:
* 18 million movies, TV shows, songs, magazines, and books
* Amazon Appstore - thousands of popular apps and games
* Ultra-fast web browsing - Amazon Silk
* Free cloud storage for all your Amazon content
* Vibrant color touchscreen with extra-wide viewing angle
* Fast, powerful dual-core processor
* Amazon Prime members enjoy unlimited, instant streaming of over 10,000 popular movies and TV shows
Notice what makes the top of the list: content. Notice what makes-up the bottom (with the exception of the last one): Specs.
* Customers don't want a tablet, they want to watch/read their favorite TV show, movie, magazine, or book. (18 million content items)
* Customers don't want an Android tablet, they want to to play that cool game they saw in a commercial (curated Amazon Appstore)
* Customers don't want a Javascript rendering engine, they want access to their favorite websites, and fast. (ultra-fast Amazon Silk)
* Customers don't want to worry about how much space they have left on their device, they want easy access to everything they've purchased. (Cloud storage)
* Customers want to feel secure that the device they're purchasing will look good to their eye. (Vibrant display; iPad is referenced later in the copy, so they can identify with something they know)
* Customers want to feel confident that the device will be responsive. (apt use of the "dual-core" buzzword)
This is how you take on the iPad.
- darrenkopp 15y agoWell actually they don't mention what version of Android because they have modified it so much it probably doesn't matter. On the other hand, they DO mention how much ram and internal storage it has.
- stonemetal 15y agoWhere do they call out the amount of ram?
- potatolicious 15y agoThey don't. They told the tech blogs (512MB), but it's nowhere in their marketing materials.
- deleted 15y ago[deleted]
- there 15y agoit does matter to all the developers that will be submitting apps to their appstore. amazon has probably changed the interface a bit and made their own apps look nice, but if they want to remain compatible with all of the apps currently in their appstore, they will not have changed any of the underlying android api and what version they based it on is important for app developers.
- dangero 15y agoYeah Steve Job's famous line was, "To get to the heart of the customer, you don't talk about Mips and Megahertz." Finally another company that gets it.
- deleted 15y ago[deleted]
- kyleslattery 15y agoYes, but there's absolutely no reason why a consumer needs to know about that, so why would they advertise it? That sort of things goes in developer API docs.
- scottrudy 15y agoI wonder if customers will care about the lack of privacy by default? http://bit.ly/oz2RZL http://bit.ly/oz2RZL