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How To Convert Email Subscribers To SMS Subscribers For Info Marketers

1 points by hardline 15y ago

cbs 15y ago
Find a high-quailty carrot and give customers no other option than to participate via SMS? Thanks for the groundbreaking insight, but if the cost of getting a SMS is really that high, maybe the takeaway should be "quit trying to destroy your customer relationships with sms marking".
- hardline 15y ago
  Nope, just make SMS an optional field, along side with your email marketing. SMS is all about the ROI, with a 97% open rate, it's hard NOT to do it. If you're a spammer, yes you'll destroy a relationship. If you're an ethical marketer and find the correct opportunities to use SMS, you'll see some great results. Not sure I understand "quit trying to destroy your customer relationships with sms marketing?" What do you mean by that?
- hardline 15y ago
  Nope, just make SMS an optional field, along side with your email marketing. SMS is all about the ROI, with a 97% open rate, it's hard NOT to do it. If you're a spammer, yes you'll destroy a relationship. If you're an ethical marketer and find the correct opportunities to use SMS, you'll blow up. Keep believing that and you'll be in trouble in the next 6 months to 3 years.
  - cbs 15y ago
    Keep believing that and you'll be in trouble in the next 6 months to 3 years. I will? We don't market directly to consumers, so I have the added benefit of maintaining an attitude towards marketing not skewed by the cognitive dissonance that I have watched build in my friends as they ramp up their marketing efforts. For example, you mention the difference between spamming and "ethical marketing" there is only spam and spamming that happens to stay on this side of the CAN-SPAM act. Not sure I understand "quit trying to destroy your customer relationships with sms marketing?" What do you mean by that? Every single time I receive an SMS about something that I didn't explicitly and narrowly ask to be informed about, someone loses my buisness. Everyone from some startup I forgot about months ago to my previous optometrist.

1 points by hardline 15y ago

cbs 15y ago

Find a high-quailty carrot and give customers no other option than to participate via SMS? Thanks for the groundbreaking insight, but if the cost of getting a SMS is really that high, maybe the takeaway should be "quit trying to destroy your customer relationships with sms marking".

hardline 15y ago
Nope, just make SMS an optional field, along side with your email marketing. SMS is all about the ROI, with a 97% open rate, it's hard NOT to do it. If you're a spammer, yes you'll destroy a relationship. If you're an ethical marketer and find the correct opportunities to use SMS, you'll see some great results. Not sure I understand "quit trying to destroy your customer relationships with sms marketing?" What do you mean by that?
hardline 15y ago
Nope, just make SMS an optional field, along side with your email marketing. SMS is all about the ROI, with a 97% open rate, it's hard NOT to do it. If you're a spammer, yes you'll destroy a relationship. If you're an ethical marketer and find the correct opportunities to use SMS, you'll blow up. Keep believing that and you'll be in trouble in the next 6 months to 3 years.
- cbs 15y ago
  Keep believing that and you'll be in trouble in the next 6 months to 3 years. I will? We don't market directly to consumers, so I have the added benefit of maintaining an attitude towards marketing not skewed by the cognitive dissonance that I have watched build in my friends as they ramp up their marketing efforts. For example, you mention the difference between spamming and "ethical marketing" there is only spam and spamming that happens to stay on this side of the CAN-SPAM act. Not sure I understand "quit trying to destroy your customer relationships with sms marketing?" What do you mean by that? Every single time I receive an SMS about something that I didn't explicitly and narrowly ask to be informed about, someone loses my buisness. Everyone from some startup I forgot about months ago to my previous optometrist.